McDonald's Case Discussion

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Q The main thing you are trying to answer is: What is McDonald’s Strategy? How has it changed? Please explain what strategy you think McDonald's is following: differentiation, cost leadership, or integration, and why? Do you believe that the competitive strategy at McDonald’s is the same as it was 60 years ago? Strategy is also about deciding what not to do. What tradeoffs should McDonald’s be making and what should they not do going forward? What strategy do you think they should follow going forward and why? You will not be able to see other responses until your respond first. Please comment on at least one other person's post.

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Hey Class and Professor I hope you all will be doing well. McDonald’s is a well known food chain and operating all over the globe. It has changed its business strategy due to covid. Almost all of businesses have changed their business strategies because of the pandemic. McDonald’s follows the following business strategies. 1. Expanding the marketing and investing in the new markets. 2. More committed to the core products 3. More focus on digital, delivery and drive thru

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